Target Market Strategy

La Cubana Napolitana will be mainly targeting a demographic interested in the Cuban culture and food. However even though that our product is new for our community, our concept is very open and international so It will bring people who's favorite food is Italian, Cuban and enjoy dancing and live music. Also our business will gather the Cuban and the Cuban-American community which is about 12 501 between Cubans and Cuban descendants, this fact will allow us to create the right environment and a great spot for a cultural and social exchange encouraging people to interact, connect, do business and  socialize while enjoying their delicious dish .After a company has decided which market segments to enter, it must decide how it will differentiate its market offering for each targeted segment and what positions it wants to occupy in those segments. A product’s position is the place the product occupies relative to competitors’ products in consumers’ minds. Marketers want to develop unique market positions for their products. If a product is perceived to be exactly like others on the market, consumers would have no reason to buy it.(page 52 . Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)

Our second main target is tourism, we are looking for the expansion of our brand and make sure that that the word of mouth bring most our tourist to try our products so our convenient location is specifically for everyone to see us and be able to get to us. Every single tourist on the strip will be able to try us, like us and become one of the reasons for them to come back to Las Vegas and in the future we would love to expand our brand nationally.“True market orientation does not mean becoming marketing-driven; it means that the entire company obsesses over creating value for the customer and views itself as a bundle of processes that profitably define, create, communicate, and deliver value to its target customers" (page 48 . Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)

We want our audience to become part of our brand. Our 3rd segment of the demographic that we want to reach is our locals, we want to create the ideal place for them to spend lunch time. La Cubana Napolitana is a small escape from our everyday reality, the simplicity and variety of our menu would be ideal for the people that are about in a 25 miles radius to come to have lunch with us or take lunch back to their offices.In order to reach our goals our marketing group will ensure to push our publicity on the web, mobile app and print.