Wednesday, August 26, 2015

EOC Week 7 - Final Project "The Pitch"

La Cubana Napolitana


I think it encourage to employees to provide an excellent experience to their customer, is a vision that makes you feel very welcoming which in reality they are very welcoming. Also Cold Stone Creamery's mission statement reinforce their brand making it a unique experience that will go from person to person either from word of mouth, social media and any other source. Their mission statement  comprehend all of what I want for my own business, because in my opinion is not about the traffic but, about the value I can create by providing excellence to my customers and a unique experience. La Cubana Napolitana won't be about the price but what is it worth, the different taste , the musical and festive environment, the exploration of new flavors in refreshments and soft drinks. In La Cubana Napolitana won't be different class but one, and that is 1st class for all.

The classic Cuban pizza. 
While the folks from Rey Pizza in  thought the secret of the Cuban pizza was not going to be revealed to the world  by calming to be the owner of such of wonderful idea, the reality is that the secret goes back before the Revolution. With a nice medium thick dough, Vita-nova sauce and and great mix of Gouda, Mozzarella and age hard cheese like Parmesan or Fontina. We don't go far from the roots of the Italian Pizza but, flavor will totally make you into a Cuban Pizza addict. 

Now La Cubana Napolitana will gather the beauty of an environment experience similar to the one during the 40's and 50's in the beaches of Varadero & Playas del Este. A small kiosk set up in a corner of the Las Vegas strip in Downtown Las Vegas, between Charleston and Main Street area will offer good food a relaxing spot to share with your family along with great live acoustic traditional Cuban music. 

La Cubana Napolitana will be an easy translation for those who knows Italian, Spanish or have a knowledge of Latin. This name will ring all kinds of bells since the phonetic of the words includes Cubana Napolitana and will gather not only the Hispanic community looking for a new experience but will also gather the attention of the tourism that visit Las Vegas looking for new experience. 

The kiosk will be built out of non flammables materials to put safety above everything, safe electric ovens, and the tables will be covered with fake non flammables palms leafs imitating the Guano house structure that people can admire in Cubans landscape. 

The brand and identity of the place will be defended at all  cost by using fresh ventilated uniforms during the summer and nice covered jackets during the Winter.At all time these uniforms will represent our branding colors to ensure people don't forget of how wonderful their experience was with us. Our employees will remain inside the kiosk serving the public but they also will be handling food and checking out on our customers to make sure they are having a exceptional experience. 

Our idea goes far and beyond.
The idea of having live music in a corner will gather people from all ages and will give it an exotic touch to the area where we will be located at. This beautiful dancing experience will stimulate the joy of everyone in that corner by making sure that we are the best part of the day of each one of all of our customers.


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