"Create a unique experience, a family interaction between our staff and our customers, feeling joy in serving them with excellence, joy and engagement. This has to be the best place in town to eat, dance and have a momentarily escape from our everyday routines".
The business mission statement is our best reminder of who we are and why we exist. Is our motive to live the brand, take care of it by representing it every single day and more than anything; protect it. Our business mission statement will be a piece of our history that will never get old and the only reason to change it is because that change will incorporate a key element for our success. "But mission statements should be market oriented and defined in terms of satisfying basic customer needs."(page 40. Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition))
Every single aspect of our strategies and planning aim to one goal. Guarantee an excellent customer experience. No being successful in this aspect will destroy the brand and our identity. We may exist but we would lose the purpose of why we did this and started it.Finally, a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create. (page 41. Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition))
Tuesday, September 22, 2015
EOC: Week 10: What are the benefits vs the features?
I totally believe that at the time of promoting a new product, as designers we should focus on how are we going to impact our customers and how we can engage them with our brand. That's why ensuring the benefits will affect more than just adding features that our customers really won't see, benefit or use. For example, the monopoly of cable TV constantly don't provide everything that the customer wants. Instead, they force you to buy a package with channels that contain what you want, a lot of what you don't want and will leave yo instantiated with some other programming that you would love to have. On the other hand we have a great example with Adobe which engage with their customer asking them what do they think of their products and how they can improve their product. The changes they provide is not a bunch of unnecessary of aesthetically or cosmetically that won't do much or solve you any problem but, refine their tools to your need and incorporate features that will benefit their clientele. Even if we analyze Adobe CC (Creative Cloud) making the decision of having everything as a digital download. This actually benefit the customers because now it is a more accessible suite instead of an over $1000 dreams that only some people can afford.If big corporation like Cox or Nevada Power would take steps like this i think people would acknowledge them more and feel more appreciative of their service. Another example is when a small business put priority on the features leaving the benefits under their price.
Here is a perfect example of a business owner who doesn't know how to manage his customer value and instead he rather to give an unethical and not welcoming answer to his customer poor review:
An smart business owner will think again before an answer like that, acknowledging and understanding the customer, in the other hand we have the case of United Nissan which Marketing Team has a fast response to address customer concern no matter what the rating was. Some business will create calue by just taking small steps like these because it shows that the business don't want you to look focus and you can go back to see your benefits.
Here is a perfect example of a business owner who doesn't know how to manage his customer value and instead he rather to give an unethical and not welcoming answer to his customer poor review:
An smart business owner will think again before an answer like that, acknowledging and understanding the customer, in the other hand we have the case of United Nissan which Marketing Team has a fast response to address customer concern no matter what the rating was. Some business will create calue by just taking small steps like these because it shows that the business don't want you to look focus and you can go back to see your benefits.
Week 9 EOC Three great Mission Staments
Taylor Stewart:
"Poultry in Motion aims to serve healthy, affordable, local food on- the-go. But most importantly Poultry in Motion serves quality; quality food, service and experiences."I like the vision on this statement I think that by this statement I'm seeing someone who cares about the customer, someone who wants to provide them not only with healthy but also with top quality and through that create their experience. I can totally see people who care about their live, their health and what they eat going often to this place to get their meals.
Stephen Orozco
"Orozco's is a mobile food truck company dedicated to giving the quintessential Mexican experience through value and authenticity. We are proud of our heritage and aim to offer all types of customers a taste of our culture."I can see this working very well, people like exotic experience that is not Americanized. There are few keywords: authenticity and heritage. Those two words are extremely powerful for this business because that were their distinction will be at. I think a business like this could be a threat to mine.
Loryn Taylor Lefever
"Go from a Hungry Camper to a Happy Camper"
I'm not sure if the length and simplicity of this mission statement would work for the industry but it totally works for me. I like the representation in it. The bottom line is that this statement ensure the happiness of their customer and that of course involve satisfaction. Based on the business mission statement I can also say that i may involve a camping feeling experience so that totally called my attention.
Monday, September 21, 2015
Distribution
La Cubana Napolitana will be focus in all of our distribution channels, making sure that we work with the best suppliers, we won't go by paying high prices because of famous brands unless the case is that our investment in top quality products will define our customer's experience. Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage. FedEx’s creative and imposing distribution system made it a leader in express delivery.(page 312. Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition) Our distribution channels will be researched and evaluated based on their speed and quality at the time to handle and shipping their product in order to have control over what we receive and what we deliver to our customers.
The second part of our distribution has to do with us internally ensuring that our customer received the product in great condition in time manner. Our service have to be a big part of our value and the experience has to be no other but excellent. Basically our all of our staff have to work as a team, accepting each other roles and work together at the same time."Ideally, because the success of individual channel members depends on overall channel success, all channel firms should work together smoothly. They should understand and accept their roles, coordinate their activities, and cooperate to attain overall channel goals. (page314 Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)" We really hope to provide people with a unique experience, with fun but more than everything, with excellence.
The second part of our distribution has to do with us internally ensuring that our customer received the product in great condition in time manner. Our service have to be a big part of our value and the experience has to be no other but excellent. Basically our all of our staff have to work as a team, accepting each other roles and work together at the same time."Ideally, because the success of individual channel members depends on overall channel success, all channel firms should work together smoothly. They should understand and accept their roles, coordinate their activities, and cooperate to attain overall channel goals. (page314 Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)" We really hope to provide people with a unique experience, with fun but more than everything, with excellence.
Objectives
Setting up our Marketing Objective is an escential step in our success. Our goals are clear and they should always be like that . We need to make sure that everyone keep the focus in our short terms and in our long terms goals.
1) Always keep an eye in our investment, making sure that we stay in the budget.
This is a very important aspect for us to respect. A lot of businesses loose their focus on their early stages and don't know how to recover their investment into profits.Spending funds in not necessary stuff won't necessarily will bump up the value of a business and that is why that we will invest in items and services of first need to run ours.We will move slow and simple at the beginning and the reality of our first 3-5 years say if we will be ready for an expansion."Business analysis involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company’s objectives. If they do, the product can move to the product development stage. (251.Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)"
2) Ensure that we meet the sales goals daily
This is a very challenging aspect of our vision. Pizza is America's favorite food, and we will deliver a distinctive but very delicious product to our customers. Cuban pizza has a reputation to be very delicious and almost addictive but, not necessarily means that we will sell all of our products. We will encourage our sales with lunch specials, combos, loyalty program cards and limited time offers to expand our brand and generate traffic.
3) Being able to increase our profit to deliver more comfort to our customers.
We are proud and confident that we will reach our goals and revenues, we are looking to be a very proactive business and be aggressive and constant in our finances. Keeping and eye on the cost and enjoying seeing the profits incrementally coming back."A review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives.(page 251.Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)"
1) Always keep an eye in our investment, making sure that we stay in the budget.
This is a very important aspect for us to respect. A lot of businesses loose their focus on their early stages and don't know how to recover their investment into profits.Spending funds in not necessary stuff won't necessarily will bump up the value of a business and that is why that we will invest in items and services of first need to run ours.We will move slow and simple at the beginning and the reality of our first 3-5 years say if we will be ready for an expansion."Business analysis involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company’s objectives. If they do, the product can move to the product development stage. (251.Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)"
2) Ensure that we meet the sales goals daily
This is a very challenging aspect of our vision. Pizza is America's favorite food, and we will deliver a distinctive but very delicious product to our customers. Cuban pizza has a reputation to be very delicious and almost addictive but, not necessarily means that we will sell all of our products. We will encourage our sales with lunch specials, combos, loyalty program cards and limited time offers to expand our brand and generate traffic.
3) Being able to increase our profit to deliver more comfort to our customers.
We are proud and confident that we will reach our goals and revenues, we are looking to be a very proactive business and be aggressive and constant in our finances. Keeping and eye on the cost and enjoying seeing the profits incrementally coming back."A review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives.(page 251.Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)"
Situation Or SWOT Analysis
The plan begins with an executive summary that quickly reviews major assessments, goals, and recommendations. The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities. (page 56.Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)
Strengths
Unique Experience: We will be the only kiosk restaurant that will be having live music and the space for our customer to recreate and consume more of our product.We are mobile so we our customers can order online or by phone. Extensive market targeting and the product match with most of the demographics.Highly competitive since no other business is doing the same for the value and the budget.Our brand will create a landmark in Las Vegas where most people will know about us and will have to stop by at least to see what’s going on. Amazing complementary delivery service
Weakness
Other competitive business with a similar idea but with better resources and budget to be ahead of us in what we will be doing.Don’t count with an extensive menu since our menu will be fundamentally based on Cuban-Italian recipes.Ensure to monitor our sales, making sure that we reach our daily goals .Not count with a direct distributing channel.
Opportunities
Introduce a new product in North America based on their best seller food option.Look for the expansion and commercialization of our product within the next 5 to 10 years.Create a Landmark in the center are of Las Vegas and Nationally once we expand our brand.Give to locals and tourist a unique and excellent experience and deliver great customer value in a size of a kiosk.
Threats
Any exotic kiosk with the similar idea and better resources can become a threat if they do everything right. Not to received the audience needed due to the new product. La Cubans Napolitana won’t be working with cheap items found on fast food places that most of the population is used to. Not reaching satisfactory positive ratings at the time to ensure customer satisfaction. Not reach our daily goals.
Product
The classic Cuban pizza.
While the folks from Rey Pizza in thought the secret of the Cuban pizza was not going to be revealed to the world by calming to be the owner of such of wonderful idea, the reality is that the secret goes back before the Revolution. With a nice medium thick dough, Vita-nova sauce and and great mix of Gouda, Mozzarella and age hard cheese like Parmesan or Fontina. We don't go far from the roots of the Italian Pizza but, flavor will totally make you into a Cuban Pizza addict. Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable customer relationships. (page 209 Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)
Our Enviornment is Our Product Too
Now La Cubana Napolitana will gather the beauty of an environment experience similar to the one during the 40's and 50's in the beaches of Varadero & Playas del Este. A small kiosk set up in a corner of the Las Vegas strip in Downtown Las Vegas, between Charleston and Main Street area will offer good food a relaxing spot to share with your family along with great live acoustic traditional Cuban music. Companies that market experiences realize that customers are really buying much more than just products and services. They are buying what those offers will do for them. “A brand, product, or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it,” says one marketing executive. “Successfully managing the customer experience is the ultimate goal,” (page 210Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)Promotion
The creative content for "La Cubana Napolitana" will be a whole branding identity package that will contain a logo, slogan and an iconography. Also I will mock up different approaches for banners, Bus stop advertising, and another approaches to engage people through social media and websites.Sales promotion includes a wide variety of promotion tools designed to stimulate earlier or stronger market response. (page 432.Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)
This advertising design material will represent a fresh visual of how can you hang out near downtown and have a fun and different experience. all of the material will be representing our bending colors which will be red, white and blue. Our promotional material will contain both, illustrations and photography. The typography will be a very important element to represent our ideas, this will combine the use of a San serif font, to describe our service and give it a modern look, Serif font as part of the title and the main title will be written with a custom script font. Also a very important marketing strategy will be our reward program making sure that every customer access to it for free, We want to give them a great reason to pay for our prices instead of discounting our product. We believe that our product and the customer experience will be enough to get the traffic to our place and to our website.Customer loyalty programs: Rather than offering promotional discounts that might damage its premium positioning, Star-bucks ran ads telling customers why its coffee is worth the higher price. Then, to build loyalty, the company promoted the Starbucks Card Rewards program.
(page 432.Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)
This advertising design material will represent a fresh visual of how can you hang out near downtown and have a fun and different experience. all of the material will be representing our bending colors which will be red, white and blue. Our promotional material will contain both, illustrations and photography. The typography will be a very important element to represent our ideas, this will combine the use of a San serif font, to describe our service and give it a modern look, Serif font as part of the title and the main title will be written with a custom script font. Also a very important marketing strategy will be our reward program making sure that every customer access to it for free, We want to give them a great reason to pay for our prices instead of discounting our product. We believe that our product and the customer experience will be enough to get the traffic to our place and to our website.Customer loyalty programs: Rather than offering promotional discounts that might damage its premium positioning, Star-bucks ran ads telling customers why its coffee is worth the higher price. Then, to build loyalty, the company promoted the Starbucks Card Rewards program.
(page 432.Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)
Price
Our strategy at the beginning of our business is to be focused in ensuring that all of our financial goals are being reached, so we won't over price our product instead we will ensure that people love what we do and always comeback. Our Marketing promotion will play an important role to achieve this to stimulate the traffic an we are positive that the response from the audience to our product will be good.Instead of overpricing we will charge a small percentage over the materials needed for the elaboration of our product and because of these are top quality product our prices won't be the cheapest but we will be able to still make it affordable for our audience. Keep in mind that our road to success is not pizza but the experience and the benefits from having a family time with us. A special store atmosphere, exclusive gourmet products, helpful and attentive associates—this all sounds like a recipe for high prices. Not so at Trader Joe’s. Whereas upscale competitors such as Whole Foods Market charge upscale prices to match their wares (“Whole Foods, whole paycheck”), Trader Joe’s amazes customers with its relatively frugal prices. The prices aren’t all that low in absolute terms, but they’re a real bargain compared with what you’d pay for the same quality and coolness elsewhere (Page274 Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)
As trader Joe we want to build value in our brand and make sure that we don't limit our demographic and that is why the experience is so important for our customer. We want that a person that makes between 50K-100K a year feels the desire to come with their family to us and the same time want people that makes between 15K to $49,999 a year have the same opportunity.Over pricing our product will segment our audience and will limit our traffic and will take out goals and objectives away.It’s all about value and price—what you get for what you pay. Just ask Trader Joe’s regular Chrissi Wright, found early one Friday morning browsing her local Trader Joe’s in Bend, Oregon. (page 274 Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)
Implementation Evaluation Control
As a small business we have had think every single aspect that will affect us, the demographic, suppliers, and every single operation. We want to make sure that every single final plan that will be put into action will have a high rate to be successful. This aspect will affect in our investment ad revenue strategy to ensure that our business can run smoothly all the time to ensure we reach all of our goals. The company must design a marketing organization that can carry out marketing strategies and plans. If the company is very small, one person might do all of the research, selling, advertising, customer service, and other marketing work. (page 58.Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)
Getting to know our customer is one of our biggest intentions, we want to get to know them ,implement several ways to interact with them and not just be another company. We want everyone to have a unique experience, a get away from reality, so making them feel welcoming and treating them like family is a must to be part of our team.The reason why we are positive that this will be a successful plan is because besides studying the demographic of our clientele we did research the cultural aspect of . How many people would like this food in Cuba, how do they socialize and what are their favorite venues. That's how we got to the conclusion that mixing Cuban pizza and drinks along with dance and a folkloric touch on the decoration will be the perfect product.
For companies that sell one product line to many different types of markets and customers that have different needs and preferences, a market or customer management organization might be best. (page 58.Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)
Wednesday, September 16, 2015
Target Market Strategy
La Cubana Napolitana will be mainly targeting a demographic interested in the Cuban culture and food. However even though that our product is new for our community, our concept is very open and international so It will bring people who's favorite food is Italian, Cuban and enjoy dancing and live music. Also our business will gather the Cuban and the Cuban-American community which is about 12 501 between Cubans and Cuban descendants, this fact will allow us to create the right environment and a great spot for a cultural and social exchange encouraging people to interact, connect, do business and socialize while enjoying their delicious dish .After a company has decided which market segments to enter, it must decide how it will differentiate its market offering for each targeted segment and what positions it wants to occupy in those segments. A product’s position is the place the product occupies relative to competitors’ products in consumers’ minds. Marketers want to develop unique market positions for their products. If a product is perceived to be exactly like others on the market, consumers would have no reason to buy it.(page 52 . Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)
Our second main target is tourism, we are looking for the expansion of our brand and make sure that that the word of mouth bring most our tourist to try our products so our convenient location is specifically for everyone to see us and be able to get to us. Every single tourist on the strip will be able to try us, like us and become one of the reasons for them to come back to Las Vegas and in the future we would love to expand our brand nationally.“True market orientation does not mean becoming marketing-driven; it means that the entire company obsesses over creating value for the customer and views itself as a bundle of processes that profitably define, create, communicate, and deliver value to its target customers" (page 48 . Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)
We want our audience to become part of our brand. Our 3rd segment of the demographic that we want to reach is our locals, we want to create the ideal place for them to spend lunch time. La Cubana Napolitana is a small escape from our everyday reality, the simplicity and variety of our menu would be ideal for the people that are about in a 25 miles radius to come to have lunch with us or take lunch back to their offices.In order to reach our goals our marketing group will ensure to push our publicity on the web, mobile app and print.
Wednesday, September 2, 2015
EOC Week 8 Creative Content
The creative content for "La Cubana Napolitana" will be a whole branding identity package that will contain a logo, slogan and an iconography. Also I will mock up different approaches for banners, Bus stop advertising, and another approaches to engage people through social media and websites.
This advertising design material will represent a fresh visual of how can you hang out near downtown and have a fun and different experience. all of the material will be representing our bending colors which will be red, white and blue. Our promotional material will contain both, illustrations and photography. The typography will be a very important element to represent our ideas, this will combine the use of a san serif font, to describe our service and give it a modern look, Serif font as part of the title and the main title will be written with a custom script font..
Part of our key success will be the explosion of our branding elements, our eatery will have a side store where we will sell Buttons, t-shirts, costume made hats and dancing chancletas (wood made flip flops for dance)
This advertising design material will represent a fresh visual of how can you hang out near downtown and have a fun and different experience. all of the material will be representing our bending colors which will be red, white and blue. Our promotional material will contain both, illustrations and photography. The typography will be a very important element to represent our ideas, this will combine the use of a san serif font, to describe our service and give it a modern look, Serif font as part of the title and the main title will be written with a custom script font..
Part of our key success will be the explosion of our branding elements, our eatery will have a side store where we will sell Buttons, t-shirts, costume made hats and dancing chancletas (wood made flip flops for dance)
Wednesday, August 26, 2015
EOC Week 7 - Final Project "The Pitch"
La Cubana Napolitana
I think it encourage to employees to provide an excellent experience to their customer, is a vision that makes you feel very welcoming which in reality they are very welcoming. Also Cold Stone Creamery's mission statement reinforce their brand making it a unique experience that will go from person to person either from word of mouth, social media and any other source. Their mission statement comprehend all of what I want for my own business, because in my opinion is not about the traffic but, about the value I can create by providing excellence to my customers and a unique experience. La Cubana Napolitana won't be about the price but what is it worth, the different taste , the musical and festive environment, the exploration of new flavors in refreshments and soft drinks. In La Cubana Napolitana won't be different class but one, and that is 1st class for all.
I think it encourage to employees to provide an excellent experience to their customer, is a vision that makes you feel very welcoming which in reality they are very welcoming. Also Cold Stone Creamery's mission statement reinforce their brand making it a unique experience that will go from person to person either from word of mouth, social media and any other source. Their mission statement comprehend all of what I want for my own business, because in my opinion is not about the traffic but, about the value I can create by providing excellence to my customers and a unique experience. La Cubana Napolitana won't be about the price but what is it worth, the different taste , the musical and festive environment, the exploration of new flavors in refreshments and soft drinks. In La Cubana Napolitana won't be different class but one, and that is 1st class for all.
The classic Cuban pizza.
While the folks from Rey Pizza in thought the secret of the Cuban pizza was not going to be revealed to the world by calming to be the owner of such of wonderful idea, the reality is that the secret goes back before the Revolution. With a nice medium thick dough, Vita-nova sauce and and great mix of Gouda, Mozzarella and age hard cheese like Parmesan or Fontina. We don't go far from the roots of the Italian Pizza but, flavor will totally make you into a Cuban Pizza addict.
Now La Cubana Napolitana will gather the beauty of an environment experience similar to the one during the 40's and 50's in the beaches of Varadero & Playas del Este. A small kiosk set up in a corner of the Las Vegas strip in Downtown Las Vegas, between Charleston and Main Street area will offer good food a relaxing spot to share with your family along with great live acoustic traditional Cuban music.
La Cubana Napolitana will be an easy translation for those who knows Italian, Spanish or have a knowledge of Latin. This name will ring all kinds of bells since the phonetic of the words includes Cubana Napolitana and will gather not only the Hispanic community looking for a new experience but will also gather the attention of the tourism that visit Las Vegas looking for new experience.
The kiosk will be built out of non flammables materials to put safety above everything, safe electric ovens, and the tables will be covered with fake non flammables palms leafs imitating the Guano house structure that people can admire in Cubans landscape.
The brand and identity of the place will be defended at all cost by using fresh ventilated uniforms during the summer and nice covered jackets during the Winter.At all time these uniforms will represent our branding colors to ensure people don't forget of how wonderful their experience was with us. Our employees will remain inside the kiosk serving the public but they also will be handling food and checking out on our customers to make sure they are having a exceptional experience.
Our idea goes far and beyond.
The idea of having live music in a corner will gather people from all ages and will give it an exotic touch to the area where we will be located at. This beautiful dancing experience will stimulate the joy of everyone in that corner by making sure that we are the best part of the day of each one of all of our customers.
Sunday, August 23, 2015
EOC Me X 3
Well in life tare several things that identify which type of buyer I am. Today it seems that I have to stick to only 3 of them and make sure that I'm accurate with my description.
Number 1 Guitar and guitar accessories.
Yes my first bachelor is as a guitar player. I have been playing piano and guitar for years and I will never get tired of it. My favorite type of body is PRS and Gibson Les Paul; however technically speaking I'm more between Jackson and Ibanez type of player. which one identify me the most? Ibanez. The reason is simple. I had classical training and somehow the way they build their instruments help your hands techniques. I dare to say that it is impossible to play with the wrong technique on an Ibanez. But guitar needs other accessories to be played with. For example: Amps, Picks, cable, Fx pedals etc. This are items that I don't buy everyday but when I do I stick to the brand because of the quality and value of them. Some of those brands are Boss, D' Addario, Electro Harmonix, Jim Dunlop, Peavey, Fender, Digitech, Monster cable, Shure, Vox and Korg.
Number 2 Art Supplies
This one in particular is more of a need to know that I have supplies in case I have to do something creative, the irony about it is that I don't invest a lot of time or material in creating fine art but I have to have it. I'm too crazy about the brands but quality does matter so in the list I have to include, Prisma colors and a Xacto knife. Both brand deliver what I need to have a professional quality work and result.
Number 3 Photography Items
This last one is a must and I'm hunting all the time for deals on camera lenses, and other accessories. Unfortunately the prices of these items are on the roof, so I have to find a good mid end point. On that area I have been very impressed with Sigma items. Their lenses are very good, and they deliver a top quality result. Same with my camera. At them moment I'm using a Canon T3i and I love it, but I'm planning on sticking with it and upgrade to a 70D soon. They are amazing.
Number 1 Guitar and guitar accessories.
Yes my first bachelor is as a guitar player. I have been playing piano and guitar for years and I will never get tired of it. My favorite type of body is PRS and Gibson Les Paul; however technically speaking I'm more between Jackson and Ibanez type of player. which one identify me the most? Ibanez. The reason is simple. I had classical training and somehow the way they build their instruments help your hands techniques. I dare to say that it is impossible to play with the wrong technique on an Ibanez. But guitar needs other accessories to be played with. For example: Amps, Picks, cable, Fx pedals etc. This are items that I don't buy everyday but when I do I stick to the brand because of the quality and value of them. Some of those brands are Boss, D' Addario, Electro Harmonix, Jim Dunlop, Peavey, Fender, Digitech, Monster cable, Shure, Vox and Korg.
Number 2 Art Supplies
This one in particular is more of a need to know that I have supplies in case I have to do something creative, the irony about it is that I don't invest a lot of time or material in creating fine art but I have to have it. I'm too crazy about the brands but quality does matter so in the list I have to include, Prisma colors and a Xacto knife. Both brand deliver what I need to have a professional quality work and result.
Number 3 Photography Items
This last one is a must and I'm hunting all the time for deals on camera lenses, and other accessories. Unfortunately the prices of these items are on the roof, so I have to find a good mid end point. On that area I have been very impressed with Sigma items. Their lenses are very good, and they deliver a top quality result. Same with my camera. At them moment I'm using a Canon T3i and I love it, but I'm planning on sticking with it and upgrade to a 70D soon. They are amazing.
Wednesday, August 19, 2015
Week 5 EOC Social Networks and Job Hunting
Well, I personally don't find a lot of relevance, similarities or contradictions between companies hunting ambassadors to test and promote their product and the usage of Facebook as a social media tool to find a job. i believe is two different approach that not necessarily will lead up to a career in any particular industry. At the same time Facebook is becoming an All-In-One application that is allowing us not only to stay connected as individuals but to stay connected to a computer. I also believe that their power to promote, attract and help other parties (whether they are individuals or companies) more than any other application. I strongly also believe that Facebook reliability as a job search engine carry way more risk than other sources like Monster and LinkedIn and by that I mean that it is easy to get connected with fake post, predators and people that are not even professionals. so why is it so big on this area? Easy. Everyone is in Facebook so as I big company I want to be where the traffic is and as a money saver strategy I rather using Facebook than someone that promotes him/herself as a super human in Monster or LinkedIn. On the other hand, I really don't see it being used to find brand ambassadors in the job searching area, but I believe that big companies and the consumers would benefit if Facebook would get to that.
When it comes to brand ambassadors I believe that other tools are being strongly used such as YouTube, Public figures profiles and people interested in politics. when it comes to live a brand most of the people promote it by showing it through pictures and comments in the social media, whether is Twitter, Pinterest and any other.
"Social media is not about the exploitation of technology but service to community."
Wednesday, August 12, 2015
Week 3 EOC My Demographics
As much as I want to be individual and be separated from any social core or society. I am an different millennial with Generation X and Baby Boomer characteristics. Of course that this may not make sense for other but that is who I am. I was born in Cuba in 1982 during a period that the Soviet Union constantly collaborate with the dictatorship of Fidel Castro. Unfortunately the reason why most people my age share this characteristics is because Fidel with his revolution locked the country and we became isolated and somehow obsolete. Cuba is highly influenced by different countries including: Spain, France, England, Germany and North America. The only problem is that our trends get stuck in time. For example, in United State everyday there's something new and by the time you buy it and you get home it is already upgraded, discontinued or there's something better already in the market while in Cuba the people who liked the Beatles back in the 60's still listen to them are big fan and will deny anything after that.
Most of the people of my generation had access to the beginning of the home game consoles Atari VCS (later 2600) and the first generation of every other console that came after these. However our main favorite activities were riding our bikes, regular outdoors children games, and everything else that was not digital. By the age of 12 I had y first home keys. My parents were working from 8 to 5 pm so I had the option to walk home and prepare my own food until they would comeback. Because of the the trust from our parents we didn't have to be watched while playing, we knew what to do when a car was coming and when to come back home. Also our generation was very respectful of elders, didn't use to cuss much, and most of them would go to the University after high school, only those whose either had kids or were not intellectual oriented would've decide not to continue the studies. Other than that we would look for the growth and taking advantage of every single opportunity in the Medical, Design, Agricultural, Financial or Art fields.
Things that identify other like me
Most of the people of my generation had access to the beginning of the home game consoles Atari VCS (later 2600) and the first generation of every other console that came after these. However our main favorite activities were riding our bikes, regular outdoors children games, and everything else that was not digital. By the age of 12 I had y first home keys. My parents were working from 8 to 5 pm so I had the option to walk home and prepare my own food until they would comeback. Because of the the trust from our parents we didn't have to be watched while playing, we knew what to do when a car was coming and when to come back home. Also our generation was very respectful of elders, didn't use to cuss much, and most of them would go to the University after high school, only those whose either had kids or were not intellectual oriented would've decide not to continue the studies. Other than that we would look for the growth and taking advantage of every single opportunity in the Medical, Design, Agricultural, Financial or Art fields.
Things that identify other like me
1)
You’re a Nirvana fan, but you weren’t old enough to go to a show (or your parents wouldn’t let you).
2)
You got your first email address in college…(either msn, hotmail or AOL)
Wednesday, August 5, 2015
Week 4 EOC
Thinking about a problem and solution for my own digital era and thinking about applying this in an application for either iPhone or Smartphones, I get to the conclusion that having one that would show me the lowest bid on ebay would be great.
Well, yeah, I'm a bidder even though I'm not implosive about it. The biggest problem I find is when I 'm interested in a particular product so I go ahead and find the best value on their site and after I purchase it, then they show me the same or similar item for less or with better quality for the same price. I'm it could be upsetting after you do your transaction and there's not much that can be done now.
So how to solve the problem? Easy, we would need an application that would allow us to know the lowest prices, the best offers or the lowest bids from the first hand. Also in this application should be able to enter all of the description of our devices and items we owned so we save time and they already know what to show us.
This dream application would save people's energy and hours of searching like idiots on this eCommerce site where hundred of marketers promote and sell their products. Now as everything has it's catch, then the basic application would allow people to enjoy this feature but, as a premium feature , it would be nice to have someone or something on their end that would negotiate for you. No headaches, no adrenaline rushes, just pure joy.
Week 3 EOC: Making Money for Good
Within my last research looking for companies that would give money to good cause I found out that people who understand money will make sure that the money gets multiplied and back to their hands.
In the complicated and intuitive business of growing money, the number one thing that you have to understand is not to be afraid of it. Money goes and money comes, and if you want to grow it, you need to plant it first. Stock shares, Equipment, permits. Those are some of the things that people afraid the most when they start a business. They believe that money will go out and never comeback. Well, that only happens if you don't take care of business Sucessful businesses are not afraid of giving back to causes, they figure that once they reach the magic equation to grow their money, then they can invest in other people causes. The positive thing about this is that money doesn't stayed tanked in your bank getting dust but affecting others in a positive way
Of course most of this folks are highly successful and prospered and they build empire, but when it comes to Marketing; what are some of the tools to accomplish this status?
1) Pay the right price to receive a good result.
Invest in your marketing tools, and get your name out there. One big mistake that small business do is to have social media but not boost their ads so they can increase an audience, really? come on is the $ 25 that you would invest in a Johnnie Walker Red Label or that Pizza Hut that you bought once a week to make your employees over sized.
2) Graphic Design
These days anyone is a designer, even my 6 years old can use Photoshop, but that makes no one a designer. Business owners need to hire a professional designer (if can handle web and Prints then better) and make sure that the Corporate ID is effective. Is a Graphic Artist effective? Wait a minute, go to a local college and get a student that needs a portfolio piece and get the stuff done.
3) Know the secrect Math
Sucessful companies can grow millions of dollars but, they invest, they are not impulsive buyers, they use all marketing techniques to get where they are at.
Wal-Mart
cash donation: $301 million
Beneficiaries: Children’s Miracle Network, Feeding America, The Salvation Army, the American Red Cross, the United Way of America, National Fish and Wildlife Foundation.
Bank of America
Cash Donation: $211 million
Beneficiaries: Habitat for Humanity International and various other organizations through its trademark Neighborhood Builders, Local Heroes, Student Leaders programs.
Exxon Mobil
cash donation: $173 million
Beneficiaries: United Way of America; Community Summer Jobs Program (CSJP) in Texas.
City Group
cash donation: $146 million
Beneficiaries: Global charities including its own Financial Information Technology Education Program in China. The U.S.-based National Council of La Raza civil rights and advocacy group.
I hope that this lines can help some of those small businesses owners and folks who want to go solo into their industry. Keeping in mind that money is out there and is for you to recieve, invest and give.
Give, and it will be given to you. Good measure, pressed down, shaken together, running over, will be put into your lap. For with the measure you use it will be measured back to you.”
Tuesday, July 28, 2015
Week 2 EOC Boston Consulting Group-Video Games
Digital downloads (mobile devices and Consoles) star
PlayStation 4 cash cow
Microsoft Xbox 360 cash cow
Nintendo (dog)
I other words. In some extra research that I did, I strongly believe that consoles are not going away even though it is very clear that mobile devices will put up a strong competition for them, Games will continue to spike around the 50's ad $60.00 for digital download, also bargain companies will find the way to enter this game but, it will just work for grandpas and grandmas (no offense to any one). This companies will be offering card, slot machines and very group like game, so with that being said, all i can say is get yours pockets ready and get ready for the next generation.
Wednesday, July 22, 2015
Week 1 EOC Great Customer Service
It is very well known that every industry has change within the last two decades. I guess the recession helped those whom thought everything it was about consuming and selling. At the same time I think that we still have some of that crisis in our days and money is just for those who knows how to make it. What is the game plan? Building trust with your customer and create a unique excellent experience.
It doesn't matter if your company is selling a product to another company or establishing a relationship with the consumers. It is important to realize the benefits of providing satisfaction versus supplying a need. The difference between this two is that one stops once the transaction is done and the other will last and will be refer to the next person. At the same time keep in mind that not only mouth to mouth will be the only way to have your next customer but online ratings, social media, and database to keep in touch with your clientele are strong tools to have a strong tool to achieve, monitor and control your customer experience.
"Positive word of mouth created by engaged customers has always been incredibly powerful, but never more so than today, leveraged by the strength and viral capabilities of social media – it simply breeds, multiplies and costs nothing."
I recently had the pleasure to speak with Adobe while having a technical issue and I have to admit that I didn't want the agent to hang up the phone,they connect, they are patient, they educate you without saying that you need education and make you feel important. Just like Adobe we have great examples of success such as: Amazon, Walmart, Novica, among others. With this being said we know that the days of frustration and hard time with an agent either faces to faces or on the phone are getting to an end.
During my latest review on an article released by customerexperience.co.uk I was able to address and reaffirm some of the new ethics to become successful and confident about my business as a freelancer and also able to apply the necessary changes to achieve my goal which is become rich, if not, just a millionaire. Remember trust your product, listen to your audience, research your field and your market, use the right strategies to become a keeper. Sell can be easy, have your customer to comeback takes more effort and creativity.
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