"Create a unique experience, a family interaction between our staff and our customers, feeling joy in serving them with excellence, joy and engagement. This has to be the best place in town to eat, dance and have a momentarily escape from our everyday routines".
The business mission statement is our best reminder of who we are and why we exist. Is our motive to live the brand, take care of it by representing it every single day and more than anything; protect it. Our business mission statement will be a piece of our history that will never get old and the only reason to change it is because that change will incorporate a key element for our success. "But mission statements should be market oriented and defined in terms of satisfying basic customer needs."(page 40. Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition))
Every single aspect of our strategies and planning aim to one goal. Guarantee an excellent customer experience. No being successful in this aspect will destroy the brand and our identity. We may exist but we would lose the purpose of why we did this and started it.Finally, a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create. (page 41. Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition))
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