Situation Or SWOT Analysis

The plan begins with an executive summary that quickly reviews major assessments, goals, and recommendations. The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities. (page 56.Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)

Strengths
Unique Experience: We will be the only kiosk restaurant that will be having live music and the space for our customer to recreate and consume more of our product.We are mobile so we our customers can order online or by phone. Extensive market targeting and the product match with most of the demographics.Highly competitive since no other business is doing the same for the value and the budget.Our brand will create a landmark in Las Vegas where most people will know about us and will have to stop by at least to see what’s going on. Amazing complementary delivery service

Weakness
Other competitive business with a similar idea but with better resources and budget to be ahead of us in what we will be doing.Don’t count with an extensive menu since our menu will be fundamentally based on Cuban-Italian recipes.Ensure to monitor our sales, making sure that we reach our daily goals .Not count with a direct distributing channel.

Opportunities
Introduce a new product in North America based on their best seller food option.Look for the expansion and commercialization of our product within the next 5 to 10 years.Create a Landmark in the center are of Las Vegas and Nationally once we expand our brand.Give to locals and tourist a unique and excellent experience and deliver great customer value in a size of a kiosk.

Threats
Any exotic kiosk with the similar idea and better resources can become a threat if they do everything right.  Not to received the audience needed due to the new product. La Cubans Napolitana won’t be working with cheap items found on fast food places that most of the population is used to. Not reaching satisfactory positive ratings at the time to ensure customer satisfaction. Not reach our daily goals.

The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. (page 56.Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)