Price

Our strategy at the beginning of our business is to be focused in ensuring that all of our financial goals are being reached, so we won't over price our product instead we will ensure that people love what we do and always comeback. Our Marketing promotion will play an important role to achieve this to stimulate the traffic an we are positive that the response from the audience to our product will be good.Instead of overpricing we will charge a small percentage over the materials needed for the elaboration of our product and because of these are top quality product our prices won't be the cheapest but we will be able to still make it affordable for our audience. Keep in mind that our road to success is not pizza but the experience and the benefits from having a family time with us. A special store atmosphere, exclusive gourmet products, helpful and attentive associates—this all sounds like a recipe for high prices. Not so at Trader Joe’s. Whereas upscale competitors such as Whole Foods Market charge upscale prices to match their wares (“Whole Foods, whole paycheck”), Trader Joe’s amazes customers with its relatively frugal prices. The prices aren’t all that low in absolute terms, but they’re a real bargain compared with what you’d pay for the same quality and coolness elsewhere (Page274 Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)


As trader Joe we want to build value in our brand and make sure that we don't limit our demographic and that is why the experience is so important for our customer. We want that a person that makes between 50K-100K a year feels the desire to come with their family to us and the same time want people that makes between 15K to $49,999 a year have the same opportunity.Over pricing our product will segment our audience and will limit our traffic and will take out goals and objectives away.It’s all about value and price—what you get for what you pay. Just ask Trader Joe’s regular Chrissi Wright, found early one Friday morning browsing her local Trader Joe’s in Bend, Oregon. (page 274 Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)