Promotion

The creative content for "La Cubana Napolitana" will be a whole branding identity package that will contain a logo, slogan and an iconography. Also I will mock up different approaches for banners, Bus stop advertising, and another approaches to engage people through social media and websites.Sales promotion includes a wide variety of promotion tools designed to stimulate earlier or stronger market response. (page 432.Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)

This advertising design material will represent a fresh visual of how can you hang out near downtown and have a fun and different experience. all of the material will be representing our bending colors which will be red, white and blue. Our promotional material will contain both, illustrations and photography. The typography will be a very important element to represent our ideas, this will combine the use of a San serif font, to describe our service and give it a modern look, Serif font as part of the title and the main title will be written with a custom script font. Also  a very important marketing strategy will be our reward program making sure that every customer access to it for free, We want to give them a great reason to pay for our prices instead of discounting our product. We believe that our product and the customer experience will be enough to get the traffic to our place and to our website.Customer loyalty programs: Rather than offering promotional discounts that might damage its premium positioning, Star-bucks ran ads telling customers why its coffee is worth the higher price. Then, to build loyalty, the company promoted the Starbucks Card Rewards program.
(page 432.Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)