EOC: Week 10: What are the benefits vs the features?

I totally believe that at the time of promoting a new product, as designers we should focus on how are we going to impact our customers and how we can engage them with our brand. That's why ensuring the benefits will affect more than just adding features that our customers really won't see, benefit or use. For example, the monopoly of cable TV constantly don't provide everything that the customer wants. Instead, they force you to buy a package with channels that contain what you want, a lot of what you don't want and will leave yo instantiated with some other programming that you would love to have. On the other hand we have a great example with Adobe which engage with their customer asking them what do they think of their products and how they can improve their product. The changes they provide is not a bunch of unnecessary of aesthetically or cosmetically that won't do much or solve you any problem but, refine their tools to your need and incorporate features that will benefit their clientele. Even if we analyze Adobe CC (Creative Cloud) making the decision of having everything as a digital download. This actually benefit the customers because now it is a more accessible suite instead of an over $1000 dreams that only some people can afford.If big corporation like Cox or Nevada Power would take steps like this i think people would acknowledge them more and feel more appreciative of their service. Another example is when a small business put priority on the features leaving the benefits under their price.

Here is a perfect example of a business owner who doesn't know how to manage his customer value and instead he rather to give an unethical and not welcoming answer to his customer poor review:

An smart business owner will think again before an answer like that, acknowledging and understanding the customer, in the other hand we have the case of United Nissan which Marketing Team has a fast response to address customer concern no matter what the rating was. Some business will create calue by just taking small steps like these because it shows that the business don't want you to look focus and you can go back to see your benefits.