Distribution

La Cubana Napolitana will be focus in all of our distribution channels, making sure that we work with the best suppliers, we won't go by paying high prices because of famous brands unless the case is that our investment in top quality products will define our customer's experience. Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage. FedEx’s creative and imposing distribution system made it a leader in express delivery.(page 312. Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition) Our distribution channels will be researched and evaluated based on their speed and quality at the time to handle and shipping their product in order to have control over what we receive and what we deliver to our customers.

The second part of our distribution has to do with us internally ensuring that our customer received the product in great condition in time manner. Our service have to be a big part of our value and the experience has to be no other but excellent. Basically our all of our staff have to work as a team, accepting each other roles and  work together at the same time."Ideally, because the success of individual channel members depends on overall channel success, all channel firms should work together smoothly. They should understand and accept their roles, coordinate their activities, and cooperate to attain overall channel goals. (page314 Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)" We really hope to provide people with a unique experience, with fun but more than everything, with excellence.