As a small business we have had think every single aspect that will affect us, the demographic, suppliers, and every single operation. We want to make sure that every single final plan that will be put into action will have a high rate to be successful. This aspect will affect in our investment ad revenue strategy to ensure that our business can run smoothly all the time to ensure we reach all of our goals. The company must design a marketing organization that can carry out marketing strategies and plans. If the company is very small, one person might do all of the research, selling, advertising, customer service, and other marketing work. (page 58.Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)
Getting to know our customer is one of our biggest intentions, we want to get to know them ,implement several ways to interact with them and not just be another company. We want everyone to have a unique experience, a get away from reality, so making them feel welcoming and treating them like family is a must to be part of our team.The reason why we are positive that this will be a successful plan is because besides studying the demographic of our clientele we did research the cultural aspect of . How many people would like this food in Cuba, how do they socialize and what are their favorite venues. That's how we got to the conclusion that mixing Cuban pizza and drinks along with dance and a folkloric touch on the decoration will be the perfect product.
For companies that sell one product line to many different types of markets and customers that have different needs and preferences, a market or customer management organization might be best. (page 58.Armstrong & Kotler (2011). Marketing: An Introduction, 10th edition)
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